One More Thing

One Weekly Action That Transformed John's Business

Every week I volunteer at a local middle school in the poorest area
in my town. I teach leadership and public speaking to the kids.
When I began doing this a little over a year ago I had no idea it
would totally transform my business, my marketing and my life.

One day a 13 year old boy got up and gave a speech about how
he wanted to be an engineer, but he didn't know any engineers. I
thought, "That's a need - I can help him!"

I gathered some questions from the boy, I asked a college
student, and I came up with some questions myself. We also
asked an engineer, and he was happy to help.

When I gave the answers to the young man he loved them. He
was that much closer to his dream. His teachers told me he was
more focused in school and his homework had improved.

I thought: "I know lots of successful people, why don't I do this
for all these kids?"

So I went out and got advice from Ph.D.s from Harvard, Oxford,
and Cambridge, graduates of Tokyo University, Stanford, London
School of Economics, and the University of Chicago - some of the
smartest, most successful people in the world, and I gave it to
the kids.

The class was so inspired that I decided to turn it into a book and
give it away for free. Everyday I give this book away for free to
any student, parent, teacher anywhere in the world who wants it.
All they have to do is download it from my website at:

http://www.projectbethechange.com

In a couple of weeks I will be giving away 2,000 copies of the
book to area students.

You might be asking, "Fine, John - its nice that you are doing
such a good thing, but how is it helping your business?" My
answer is in several ways...

1. Each book gets my name out there and makes people aware of
my business


2. Because of the book I am getting high profile speaking
engagements


3. A local TV station did a story profiling me, as did the University
of Chicago Booth School of Business alumni magazine


4. One of the contributers in the book referred me to an RFP
worth tens of thousands of dollars


5. I am building a list of successful people and of people who
downloaded the book

If you help someone everyday in whatever way you can, you will
supercharge your marketing. A portion of every dollar I make in
my business I now reinvest into "Project Be The Change" and this
helps me help more students.

It's a wonderful virtuous marketing cycle!

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The More Clients Bottom Line: I hope you are inspired by John!
His one selfless weekly action ended up transforming his business
and his life. John just didn't go through the motions; he put his
focus where there was a need and it mushroomed into something
that will benefit thousands of people - and his own business in the
process.

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http://www.actionplan.blogs.com